iLoy Solutions, based in Wettingen, has launched its new software solution «ality» for realtime loyalty marketing. The innovative platform was developed in close cooperation with the initial customer BonusCard. iLoy Solutions AG was founded in 2019 and consists, among others, of the IT and technical specialists of the former prosystem, who have been successfully developing and supporting individual customer loyalty solutions in Wettingen for 30 years.

Realtime loyalty platform for extensive customer portfolios

ality is a SaaS all-in-one solution for digital customer loyalty marketing and is particularly suitable for large customer portfolios and for use in complex environments. The main target markets are consumer industries such as retail, financial services, insurance, telecommunications, energy, NGOs, tourism and travel. In addition, the platform offers core functions of a Customer Data Platform (CDP) and thus enables a data-compliant 360-degree customer view and at the same time a solid foundation for a successful omnichannel business model.

Maximum benefit for users and customers

Using ality for customer loyalty marketing offers companies numerous advantages and high added value. The software processes data in real time from various customer touchpoints such as online stores, physical checkouts, ERP and CRM systems, and social media. It makes personalized decisions, automatically selects the most profitable promotions and manages targeted campaigns and promotions. ality perfectly understands end customers and encourages them to make repeat purchases of desired products and services. At the same time, the platform maximizes customer value for the operating company and improves the customer experience, resulting in intense customer loyalty with many repeat purchases.

Thomas Wagner, CEO of iLoy Solutions, emphasizes the importance of customer retention in today's competitive business environment and sees ality as a solution to optimize customer relationships and build long-term connections. Simon Grenacher, CFO of the company, adds that the efficient and scalable ality is particularly ideal for companies with larger customer portfolios.

Currently, ality is being used successfully by BonusCard and two well-known Swiss retail brands. The marketing of ality as a standard solution for modern customer loyalty marketing has just begun and is initially focused on German-speaking countries. iLoy Solutions is also negotiating with software-experienced investors for this purpose, which are intended to accelerate the planned growth.