One Solution with 3 powerful Modules for profitable Loyalty Marketing in real time
Core - the heart of the solution - manages customers, partners, products and transaction data, analyzes, reports and brings all insights into functional dashboards. Loyalty provides a powerful loyalty program engine at its core and manages coupons as well as loyalty and gift cards. Campaign segments customer information and manages smart campaigns and promotions.
Together, the three modules redefine the boundaries of profitable loyalty marketing.


Profitable customer relationships, trigger-based, automated, personalized and in real-time.

Data from all touchpoints for a 360° customer view and full control over all customer transactions.

Massively strengthen customer loyalty, individualize the customer journey and make marketing activities more efficient.

Plan, trigger and automatically execute target group-specific actions.

High scaleability to loyalize even the most extensive customer portfolios in an individualized and automatic way.

Data is stored and managed securely and DSGVO-compliant in CH/EU.
Core: Solid Foundation for efficient Loyalty Marketing
This module analyzes customer data from all internal and external sources, segments and reports information obtained, and presenting it at a glance in functional dashboards.
Loyalty: Innovative and super flexible Loyalty Engine
This module initiates effective customer loyalty actions in real time. The customer is rewarded immediately and individually and experiences an exciting customer relation.
Campaign: Profitable Target Group Campaigns and Promotions
This module generates campaigns and promotions that adapt flexibly to the business and environment and model the most complex relationships. This pushes the boundaries of loyalty beyond their usual limits.
ality Key Benefits
Higher Profit
Lower Costs
360° Customer View
Top satisfied Customers
Top Customer Experience
Creative Marketing
Highly automated
Real time Loyalty
Omnichannel ready
Endless Scalability
Seamless Integration
For all Industries
«We are - not least because of ality -
definitely the Number 1.»
What our customers say about our loyalty platform and our services



When Technology, Usability, Design and User Acceptance are linked together
Welcome to the world of ality - the next generation in loyalty technology. Our modern, web-based loyalty platform offers intuitive user interfaces and enables maximum user acceptance. Our contemporary design sets new standards in the loyalty industry.