ality in the Spotlight

Superior Loyalty Expertise based on Years of Experience

With great passion for loyalty marketing, we take loyalty technologies to the next level. We look forward to working with you and exceeding your goals.

30+ Loyalty Technology Professionals

We are a team of dedicated marketing and technology professionals with a proven track record of implementing and operating loyalty programs.

Loyalty-tech out of Switzerland for Europe

ality is triple Swiss: Swiss-invented, Swiss-designed and Swiss-managed. The Swiss team is supported by delivery teams in Ireland (Cork).

State of the Art Loyalty Marketing

Modern loyalty marketing goes far beyond points and rewards programs. It's about the long-term and emotional bond between the customer and your brand.

The ality Philosophy

What sets us apart

Our Understanding of Loyalty

By modern loyalty, we mean a long-term and sustainable promise to customers that goes beyond simple reward programs. It's about providing a personalized experience that exceeds their expectations and building a strong, lasting relationship with them. Our loyalty platform is the tool to achieve this.

Our Understanding of Loyalty

Our Self-Understanding

We are a team of dedicated software and marketing experts with a proven track record of implementing and operating cutting-edge loyalty programs.

Our Self-Understanding

Our Team

We work with employees who qualify as top talent in the field. We always strive for excellence, acting in a goal-oriented and forward-looking manner. We play to win.

Our Team

Our Mission

We help our clients to develop their large number of customer relationships in an automated and real-time manner. Turning their clientele into regular customers and fans enabling to lead the business to sustainability, profitability and healthy growth.

Our Mission

Our Customers

Our clients see modern loyalty and omnichannel technologies as the key differentiator to serve their customers better, more individually, fairly and transparently.

Our Customers

Our Projects

We manage our projects in an agile and results-oriented manner which leads to successful deployments within a short timeframe.

Our Projects

Our Software

Our loyalty software ality is lean and clear, rule-based and configurable. ality is easy to understand and use. You can either operate ality yourself or obtain it as a service (SaaS) out of the cloud.

Our Software

Our Technology

The technology we use is not a black box. It is the means to put your strategy into action. This produces results based on our many years of experience, innovative thinking and loyalty expertise.

Our Technology
The ality Success Team

We bring your Customer Loyalty to the next Level

The most wanted

We are looking for enthusiastic personalities who want to use their passion and talents for loyalty technology in a meaningful and profitable way.