ality - Solution

Module «Loyalty»

Loyalty is the control center behind your customer loyalty efforts. Thanks to the Loyalty module, you create individual loyalty programs and manage customer cards.


With the LoyaltyProgram module you create and manage extensive customer loyalty programs. Thanks to the powerful loyalty engine, the configuration possibilities are almost limitless. Create complex earn and burn rules and configure the associated triggers and rule-based events and accelerators.


Managing your loyalty cards - whether physical, digital or even tokens - is as easy as pie thanks to the intuitive LoyaltyCard module. You have the option of configuring different card types and linking them to specific loyalty rules. This enables you to cover all use cases related to your loyalty cards and the associated loyalty activities.


The Coupon module enables easy management and evaluation of personalized customer discounts and vouchers, which can be configured as you like, and can also be combined with each other if desired. This way, you have all marketing activities in connection with coupons and vouchers firmly under control.


With the GiftCard module you create and manage gift cards for your stores, webshops, apps, etc. centrally in one place. This way you always have an overview and know the value of your gift cards that have already been created, are in circulation, redeemed or have already expired.

Module «Loyalty» - Key Benefits

Innovative and super flexible Loyalty Engine

Initiates effective customer loyalty actions in real time. The customer is rewarded immediately and individually and experiences an exciting customer relation.

Top satisfied Customers

High quality customer loyalty and satisfaction.

Top Customer Experience

Personalized and individualized loyalty marketing for superior customer experience.

Limitless Loyalty Programs

Powerful loyalty engine for all conceivable earn and burn rules.

Real time Loyalty

Instant rewards anywhere, at the point of sale or online.

Lower Costs

Lower costs due to high marketing automation.

Improved Profit

Higher profit through sustainable customer loyalty.