Welcome to the ality Blog!

We are pleased to welcome you to the first in a series of loyalty technology and marketing blogs curated by the experts in loyalty technology that launched ality, a complete web-based solution to automated loyalty marketing. Whether you are interested in creating a loyalty program or already have a loyalty program in motion, we are here to share our insights and advice to help you create a world class loyalty experience for your customers.

The Importance of Customer Loyalty

Loyalty benefits customers as well as brands. When you reward a customer, they reward you by purchasing your goods and services and recommending your business to friends and family, thereby helping you acquire new customers.

Customer loyalty is critical in a market with countless choices. According to Harvard Business Review, it costs five to 25 times more to acquire a new customer than it does to sell to an existing customer. Without a doubt, these dramatic figures show that customer retention should be a central focus of every business. To further drive the point home, research conducted by Frederick Reichheld of Bain & Company (the inventor of the net promoter score) shows that increasing customer retention rates by 5% increases profits by 25% to 95%.

Without a doubt, a loyal customer is a valuable customer.

How we Get our Information

The approach to customer loyalty has dramatically shifted in line with technology. That is why we have created this blog series: to help you stay up to date with the ever-changing developments in customer loyalty.

As experts in the field of loyalty technology and marketing, we stay up to date on industry trends. Here is just a sample of what type of news and information we will analyze and share with you:

• Best practices: learn how to implement the most effective strategies to develop a tailored loyalty program to meet your customers’ needs.
• Case studies: discover proven methods and strategies that can strengthen and increase your customer loyalty.
• Customer trends: get advice on current customer trends to engage and build long-term relationships with your customers.
• Industry trends: stay up to date on the latest developments in loyalty technology and loyalty marketing.
• Comprehensive analysis: get the full picture view of loyalty through the eyes of experts as we analyze current trends, technology, and big data.
• Success stories and client testimonials: be inspired by firsthand and real-world stories of loyalty marketing from our world-renowned partners.
• And much more...

What Topics we Will Explore

In our blog series, we delve into a full array of loyalty topics. Our goal is to provide you with valuable information, insights, and inspiration to boost customer retention. We explore the key components of loyalty, while also investigating trending topics such as:

• Omnichannel marketing
• Deep learning
• Artificial intelligence
• Automation
• Big data

We examine numerous types of loyalty programs as well as best practices for combining them to create the optimal loyalty program for your industry. These include classic and contemporary programs that include:

• Earn and burn programs
• Membership and tier-based programs
• Gamified programs
• Influencer programs
• Lifestyle programs

With a nearly limitless amount of subject matter, there is something for everyone.

Who Benefits from Loyalty Expertise

Our blog will be regularly updated with important topics to help you strengthen and increase customer loyalty on any scale. Small businesses and big businesses alike can benefit from our expertise that can be applied to any industry and situation, using real world examples. We welcome those who want to learn, compare analysis, and any others who we hope to inspire to build a strong and welcoming loyalty industry.

We thank you for your interest and warmly invite you to join us as we explore the fascinating world of loyalty.

Stay up to Date

ality's all-in-one software is the automated and personalized loyalty solution for large and complex customer bases — in any industry.

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• In-depth expertise on loyalty technology.
• Best practices and latest trends in loyalty marketing.
• Exciting news and innovations from ality.